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First Home Savings Account: Benefits, Drawbacks, and Who Really Wins

by Bruce Sellery | Apr 29, 2026 | Podcasts, Specific Segments

Heather Scoffield, CEO of the Canadian Tax Observatory, walks Bruce through new independent research on Canada’s First Home Savings Account. While the program was designed to help young Canadians save for their first home, the data tells a more complicated story...

The Psychology of Scams: How Criminals Weaponize Your Emotions

by Bruce Sellery | Apr 29, 2026 | Podcasts, Specific Segments

Psychologist and Deloitte behavioural scientist Michelle Hilscher joins Bruce Sellery to explore the emotional mechanics behind financial scams. From manufactured urgency and false intimacy to overconfidence bias and the myth that education alone keeps you safe,...

The Truth About Money in Canada: Scams, FHSAs, Financial Advice & Awareness | Full Episode

by Bruce Sellery | Apr 28, 2026 | Full Episodes, Podcasts

In this episode of Moolala: Money Made Simple, Bruce Sellery explores the emotional and psychological tactics scammers use to manipulate their victims with psychologist and Deloitte behavioural scientist Michelle Hilscher. It’s all about unpacking why awareness alone...

Put Your Pet in Your Will: Guardianship, Cash Gifts, and Pet Trust Basics

by Bruce Sellery | Apr 22, 2026 | Podcasts, Specific Segments

Erin Bury, co-founder and CEO of Willful, shares why more Canadians are naming pet guardians and leaving money for their pets’ care. Bruce and Erin cover how pets are treated in Canada, what a cash gift or trust can look like, how to avoid family disputes by writing...

Aging Parents & Caregiving Stress: How “Kindly” Is Changing Eldercare

by Bruce Sellery | Apr 22, 2026 | Podcasts, Specific Segments

Bruce speaks with Logan Gibson, founder and CEO of Kindly, about the growing reality of caregiving and the time and emotional load it puts on families. Logan explains how Kindly matches families with licensed social workers and provides navigation across planning and...
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